Creative Specifications

We appreciate your participation in this year’s joint marketing program! The downloadable specification documents and worksheets for each of the advertising opportunities are located below.

General Information:

• How to Share GA4 Access with TourismOhio
  • Required for Paid Search campaigns. 

Paid Search:

• Paid Search Copy Creation Guide
  • Completed Example Guide: Pro Football Hall of Fame
  • Completed Example Guide: Shores & Islands Ohio
• Understanding the Paid Search Copy Creation Guide
• Paid Search Best Practices

Paid Meta:

• Paid Meta Copy Creation Guide
• Paid Meta Specs by Post Type
• Paid Meta Best Practices

Storytelling and Photography:

• Storytelling Timeline Example
• Talent Options
• Storytelling and Photography Partner Worksheet