Facebook Specifications

Headline:

Post will use the title of the event

Body:

• Maximum 125 characters, including spaces
• Include strong CTA and ensure the photos are in alignment

Not Acceptable:

• Cannot contain two punctuation symbols in a row (e.g., “Buy now!!” or “Save 20%.”)
• Cannot start with punctuation, be all capital letters or contain special characters 

Event Link:

• Must provide link to already-created event on Facebook
• Please note: The image used in the event will be the image in the post

Link Description:

Maximum 30 characters, including spaces

Headline:

Maximum 40 characters, including spaces

Body:

Maximum 125 characters, including spaces Include strong CTA and ensure the photos are in alignment

Facebook Image Requirements:

• 1080 x 1080 pixels • Image ratio should be 1:1 (square)
• File Type: jpg or png

   

• Facebook’s rule used to be that an image must have less than 20% text or it will not run on the Facebook platform. Even though they no longer require the “less than 20% text” rule, it is still a best practice to have minimal text. We recommend no text or graphics at all on images

Not Acceptable:

• Cannot contain two punctuation symbols in a row (e.g., “Buy now!!” or “Save 20%.”)
• Cannot start with punctuation, be all capital letters or contain special characters

Facebook Video Requirements:

• File Type: MP4, MOV or GIF
• Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Resolution: At least 1080x1080 pixels

Link Description:

Maximum 30 characters, including spaces

Headline:

• Maximum 40 characters, including spaces
• Option to include a different headline for each image

Body:

• Maximum 125 characters, including spaces
• Include strong CTA and ensure that photo is in alignment with the CTA

Facebook Image Requirements:

• 1080 x 1080 pixels
• Image ratio should be 1:1 (square)
• File Type: jpg or png
• Facebook’s rule used to be that an image must have less than 20% text or it will not run on the Facebook platform. Even though they no longer require the “less than 20% text” rule, it is still a best practice to have minimal text. We recommend no text or graphics at all on images.

Not Acceptable:

• Cannot contain two punctuation symbols in a row (e.g., “Buy now!!” or “Save 20%.”)
• Cannot start with punctuation, be all capital letters or contain special characters

Link Description:

Maximum 30 characters, including spaces

Headline:

• Maximum 40 characters, including spaces
• Option to include a different headline for each image

Facebook Image Requirements:

• 1080 x 1920 pixels
• Image ratio should be 9:16 to 1.91:1
• File Type: jpg or png

Facebook Video Requirements:

• 1080 x 1920 pixels
• Image ratio should be 9:16 to 1.91:1
• Length: 15 seconds
• File Type: mp4 or mov
• Sound: optional
• Captions: not available; subtitles or captions must be part of video file