Meta Specifications

Meta Specifications

Meta Advertising Units

Events

EVENT EXAMPLE

Headline

  • The headline will be pulled directly from the event. 

Body Text

Link Description

  • Max of 30 characters

URL

  • Link of event within Facebook

Image

  • The image will be pulled directly from the event. 

Single Image or Video

Headline

  • Max of 40 characters

Body Text

One Image or Video

Link Description

  • Max of 30 Characters

Direct URL

  • Bit.ly and shortened links do not work as well for tracking purposes

Carousel 

CAROUSEL

Headline

  • Max of 40 characters

Body Text

Three to Five Images  or Videos

Link Description

  • Max of 30 Characters

Direct URL

  • Bit.ly and shortened links do not work as well for tracking purposes

Story / Reel

STORIES

Three to Five Images OR One Video

Direct URL

  • Bit.ly and shortened links do not work as well for tracking purposes

Image and Video Specifications by Platform

Facebook Images

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels 
  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels

Instagram Images

  • File Type: JPG or PNG
  • Recommended resolution: 1080×1920
    • Minimum resolution: 150×150
  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Minimum Height: 400 pixels
  • Minimum Aspect Ratio: 400 x 500
  • Maximum Aspect Ratio: 191 x 100

Carousel Images or Video

  • Number of Carousel Cards: 2 to 10
  • Image File Type: JPG or PNG
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Video File Type: MP4, MOV or GI

Videos (Both Facebook and Instagram)

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Resolution: At least 1080 x 1080 pixels 
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels
  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Available CTAs

Apply Now

Book Now
Buy Tickets Open Link
Call Now Order Now
Contact Us Play Game
Donate Now Request Times
Download Save
Get Directions See Menu
Get Offer Send a Message
Get a Quote Shop Now
Get Showtimes Sign Up
Install Now Subscribe
Learn More Use App
Like Our Page View Event
Listen Now Watch More

Examples