Joint Marketing Program Offerings

Joint Marketing Program Offerings

As we gear up for an exciting tourism season ahead, we are thrilled to invite you to join TourismOhio in a collaborative effort to showcase our beautiful state by participating in the 2024 Joint Marketing Program. 


The Joint Marketing Program is open to all Ohio organizations that contribute to a healthy tourism economy – from CVBs to destinations, lodging, restaurants, attractions, festivals, and more, and provides matching funds for strategic advertising and content creation with expertise from media and content experts!


Media experts at Communica will help you design a comprehensive, multi-touchpoint strategy in paid search and meta advertising. Experts at Great Lakes Publishing will work with partners to help them build out their creative through storytelling and photography. 


Program Benefits

Extend your Marketing Dollars

TourismOhio will contribute 25% the total cost of the campaigns, up to $4,000 per partner per state fiscal year (July 1, 2024-June 30, 2025) across paid search, paid meta advertising, storytelling, and photography asset creation.  

Work with Industry Experts

Work with experts in media and creative to help you craft media campaigns that target your target audience with the right message at the right time.

Pick your Flights

Campaigns are available July through October in 2024 and May and June in 2025. This falls in line with TourismOhio’s fiscal year.

Track Your Campaign and Understand the Results

Partners will have access to campaign dashboards that give them 24/7 insight into how their campaigns are performing. In addition to dashboard access, Communica will host 4 analytic-focused webinars where partners can learn more about what their metrics mean and ask questions in an open forum.

Available Advertising & Content Creation Opportunities

Storytelling + Photography

Editorial, Landing Pages & More

Custom Photography

Professional Photographs

Paid Search

Search Engine Marketing

Paid Meta

Single Image, Video, Carousel, and Stories