Joint Marketing Program Participation Responsibilities
TourismOhio values your partnership in promoting Ohio as the place of adventure, a place of promise, and the place for you. By knowing your responsibilities, you help the program run smoothly and improve the overall performance of our media program!
Setting up your account:
1. Create an account
Use the Sign Up section to set up your account. Please complete all fields for the Primary Contact and Billing Contact. General communication and notifications will be sent to the Primary Contact’s email address. All invoices will be sent to the Billing Contact’s email address.
Building your plan:
2. Review media and content creation options
Using the Joint Marketing Program Offerings link in the navigation bar, review all the options offered.
3. Make your selections and submit your plan
After reviewing your options and prioritizing them against your marcom objectives, select your options by filling out the Google Form on the Offering Selections page, selecting all the media/asset creation you would like to run, and submitting the form.
Caution: Please fill out the form once with all of your selections at that time.
Preparing and submitting your media assets:
4. Review creative specifications
Once your plan is submitted, review the guides, outlines, and copy creation documents. Use this information to create an internal creative timeline to ensure you do not miss deadlines.
Caution: All digital assets are due at least 4 weeks prior to the live date.
We must receive your assets on or before the due date or your participation in that month’s activity will be canceled. With nearly 100 co-op partners and hundreds of media placements, we can’t make exceptions!
5. Submit your assets
You will submit your assets through a designated partner Google Drive folder. This ensures that files of all types and sizes are accepted. A TourismOhio team member will download the assets, confirm the specs are correct and all the copy requirements are fulfilled before sending them to Communica for placement.
Checking monthly reports:
6. Check your monthly reports
Partners will receive access to a dashboard that allows them to review their analytics at any time. The Primary Contact listed in the account will receive a link to the dashboard. Starting in July, dashboards will be available two weeks after media placements have begun.
Receiving Invoices:
7. Invoices are emailed after media has run
Partners will be invoiced for their campaign within 5 days of the campaign concluding. Invoices will be sent to the Billing Contact and will be due with 15 days of receipt of the invoice.
If you have any questions, please don't hesitate to contact us at travel@thinkcommunica.com.