Q: How can I learn more about the 2024 Joint Marketing Program?
A: There will be a webinar open to all on Monday, May 13, 2024 at 3 P.M. via webinar. You can also download the webinar one-sheeter.
Q: Who can apply for the 2024 Joint Marketing Program?
A: The 2024 Joint Marketing Program is available to individuals, organizations or businesses located in Ohio that promote the state of Ohio as a travel destination. Eligible participants may include those engaged in air transportation, water transportation, interurban and rural bus transportation, taxi service, limousine service, other transit and ground passenger transportation, scenic and sightseeing transportation, support activities for air transportation, automotive equipment rental and leasing, travel arrangement and reservation services, performing arts companies, spectator sports, independent artists, writers and performers, museums, historical sites and similar institutions, amusement parks and arcades, hotels and motels, bed-and-breakfast inns, other travel accommodations, recreational vehicle parks and recreational camps, full-service restaurants, limited-service eating places and drinking places. The 2024 Joint Marketing Program excludes participation by organizations that denigrate, discriminate or encourage discrimination against any groups based on gender, religion, race, ethnic or political affiliations.
TourismOhio reserves the right to reject applicants that, in the discretion of the Director of the Ohio Department of Development, do not promote the state of Ohio as a travel destination.
Q: How is the award of matching funds prioritized?
A: Funds will be granted on a first come, first serve basis.
Q: Can I build my own program and request $4,000 in funds?
A: To receive funds, you must select options offered in the 2024 Joint Marketing Program, which focus on paid search, paid Meta advertising, storytelling, and photography.
Q: Is it possible to request more than $4,000 in funds?
A: No. The Joint Marketing Program contributes 25% the total cost of the campaigns, up to $4,000 per partner per state fiscal year across paid search, paid meta advertising, storytelling and photography asset creation.
Q: Is the entire spend due when the program begins on July 1?
A: No. You will be invoiced once the media you elected has been delivered or the storytelling or photo shoot is complete .
Q: Can businesses with less than $1,000 budgets participate?
A: Yes! Paid search and paid Meta are wonderful options for businesses with smaller budgets.
Q: What advertising opportunities will be utilized?
A: In 2024, the Joint Marketing Program is offering paid search and paid Meta, as well as storytelling and photography content creation.
Q: When are materials due for advertising campaigns?
A: Campaign creative materials for July 1 campaign starts will be due no later than Friday, June 14, 2024. For future start dates, creative is due no later than 4 weeks before the start date. EX: If you have campaigns starting August 1, materials would be due July 1.
Q: How are the digital campaigns targeted?
A: You will work together with Communica to determine the best audience, location, and keyword targeting for your campaigns.
Q: Will I be able to track my digital campaign performance?
A: Yes! Communica will create dashboards that allow partners to view campaign performance at any time.
Q: Are the costs listed on the portal the total cost of each opportunity or my portion of the cost?
A: The costs published are your costs.