The information below outlines the specifications needed for Digital Display. Video, and Native advertising
Digital Display Advertising Units
For Digital Display campaigns, you must upload the following assets:
- 3-5 sizes of the same creative
- URL
Additional details on requirements below:
Accepted Ad Sizes:
You may submit creative files for your digital advertising program in any of the supported ad sizes below:
- 728 x 90 (Leaderboard)
- 300 x 250 (Mobile banner)
- 160 x 600 (Skyscraper)
- 300 x 600 (Half-page unit)
- 468 x 60 (Standard banner)
- 320 x 50 (Mobile leaderboard)
- 300 x 50 (Mobile banner)
Utilize multiple ad sizes to best increase performance. We recommend 3-5 different sizes.
Accepted Ad Formats:
You may submit creative files for your digital advertising program in any of the supported ad formats below:
- GIF, JPEG image files
- HTML5 - supported through third party (specs below)
- Rich media expandable
- File size must be 150K or smaller
- Animated ads restricted to :15 looping, after which point they must remain static
Please note: Animated or rich media banners need to be accompanied by a static banner backup.
If you are creating HTML5 Digital Display Advertising Units:
| HTML5 creatives are a type of display creative and must follow the same guidelines as display, with some additional recommendations. |
|
Accepted File Size: Initial: 200KB Maximum
Max Initial File Load Count: 15 Files
User-Initiated Load: 2.2MB Recommended
|
Accepted File Types: HTML, JS, CSS, JPG, JPEG, GIF, PNG and SVG
Subsequent/Polite Load: 1MB Maximum
|
If you are creating rich media expandable digital display advertising units:
Any display ad size we support can be declared expandable, although inventory will vary based on size and direction. Please see our recommendations below:
- Expandables are supported via third-party tags only
- Required declarations include expansion directions, expansion action and expandable ad server
| ORIGINAL AD SIZE |
EXPANSION DIRECTION |
EXPANDED AD SIZE |
| 300 X 250 |
Left |
500 x 250 |
| 728 x 90 |
Down |
500 x 250 |
| 160 x 600 |
Left |
300 x 600 |
| 300 x 600 |
Left |
560 x 600 |
Video Advertising Units (In-Stream)
For Video campaigns, you must upload the following assets:
Additional details on requirements below:
| Accepted Ad Sizes |
Recommended Aspect Ratios |
Accepted File Types |
Accepted Video Length |
Accepted Video Dimensions |
| Maximum is 60MB. Video will be encoded down to a workable file size (2-5MB). |
|
MP4, FLV, WEBM, MOV, WMV, MPG, MPEG |
Video has to be less than or equal to requested duration:
|
All videos will be scaled to fit the player size on screen:
- 400 x 225
- 400 x 300
- 480 x 360
- 640 x 360
- 1920 x 800
|
Please Note: Google only supports 480 x 360, 640 x 360 and 1920 x 800.
Native Advertising Units
Please see below the following requirements and notes to help guide development of your native advertising creative assets.
| ASSET TYPE |
DESCRIPTION |
TTD GUIDELINES |
| Main Image |
The large image to be used in the advertisement |
1200 x 627 (1.91:1 aspect ratio) |
| Logo |
The advertiser’s logo to be included in the advertisement (it may be overlaid on the main image or shown separately from the main image) |
200 x 200 (1:1 aspect ratio) |
| Short Title |
Title or headline for the native ad. Short title should be optimized for mobile. |
25 characters |
| Long Title |
Title or headline for the native ad. Long title should be optimized for desktop |
90 characters |
| Short Description |
Additional text typically displayed below the title. Short description should be optimized for mobile. |
90 characters |
| Long Description |
Additional text typically displayed below the title. Long description should be optimized for desktop. |
140 characters |
| Sponsor (brand) |
The name of the advertiser running the native ad |
25 characters |
| Call to Action |
Text that will likely appear in a button near the image assets. Examples include “Learn More” and “Buy Now.” |
15 characters |
